What is Bronto?
Bronto is a cloud based software service that specializes in facilitating mass mailings. Bronto allows groups at NC State with large mailing needs to customize, target and monitor their communications. By offering a streamlined and uniform solution for large mailings, Bronto helps campus clients control the cost of email marketing and reduces vulnerabilities associated with spam and phishing attacks.
NC State currently has an Enterprise Agreement with Bronto which allows departments and units to save money by consolidating new and existing Bronto accounts under one umbrella while still retaining autonomy in managing their communications.
Bronto is a preferred solution for mass mailings at NC State. As changes are made to the university’s email infrastructure, Bronto customers will be minimally impacted relative to other mass mailing services used on campus.
NC State’s Master Agreement with Bronto
OIT has already paid the Master Account core platform fee. Departments and units can establish autonomous sub-accounts at the following rate:
- $1,500 per sub-account (pro-rated if you join later in year)
- $3.50 per 1,000 emails sent
- Please note there is an additional fee for mailings if you join the agreement mid-year. For 2016-17, the amount is $4.38 per 1,000 emails sent.
Colleges and units can save money by consolidating under one sub-account. However, this will require some coordination and cooperation among users of sharing a sub-account.
To join or inquire about joining this agreement, contact OIT at firstname.lastname@example.org.
Help & Support
Units participating in the master agreement with Bronto have three options for help and support, depending on what their needs might be.
Support from Bronto
If you need help using the Bronto application, your best option is to get help directly from Bronto support staff. Bronto offers several online training resources available to account holders. These include:
- live chat assistance
- online documentation
- short tutorials / videos
Support from OIT
If you have an issue with your account (eg. password changes), need changes to your email allocation, or have questions about email accessibility best practices, you can contact OIT for support at email@example.com.
Support from other Bronto users
If you have questions about email marketing best practices or university branding requirements, we recommend you consult the broader community of Bronto users at NC State. OIT maintains the firstname.lastname@example.org Google Group to facilitate these discussions. If you would like to be added to that group, contact email@example.com.
Federal CAN-SPAM Act Requirements
The CAN-SPAM Act of 2003 establishes certain standards for sending mass email. The Federal Trade Commission maintains a guide to help ensure compliance with the CAN-SPAM Act. Bronto monitors emails sent through its service for CAN-SPAM compliance, and will add necessary header or footer information if not present in your messages to ensure compliance.
Best practices for using Bronto at NC State
To avoid suspicious or “spammy” behavior, it is important to establish a regular cadence for large mailings originating at the ncsu.edu domain. OIT staff have prepared guidelines to ensure that your medium and large mailings do not conflict with those sent by other Bronto customers.
In addition, University Communications has compiled recommended best practices for email marketing at NC State.
NC State-Branded Content Tags
Content tags allow you to insert reusable “blocks” of content into your messages using Bronto’s drag-and-drop Email Message Editor. In addition to building your own content tags, OIT staff have built a collection of content tags for use in your emails. These content tags have been designed with university branding guidelines, email accessibility best practices, and CAN-SPAM Act compliance in mind.
NC State-branded content tags are available from OIT on request.