Google to discontinue link shortener

Google recently announced that it will replace its Google URL shortener service,, with Firebase Dynamic Links (FDL). As a result:

  • Currently, only existing users can create short links on the console. ¬†
  • Existing short links will continue to work and may be managed through the console until March 30, 2019.
  • On March 30, 2019, Google will discontinue the console but will continue to redirect existing short links to their intended destinations.

As an alternative, NC State users are encouraged to use OIT’s link shortener service, Go Links, for university-related information.

To learn more about Google’s new FDL, see the Google Developers¬†blog.

If you have questions, contact the NC State Help Desk at or 919.515.4357 (HELP).